Tag: SEO
Help Google Help You: Effective Content Marketing Strategies for SEO
16th March
Search engines have no innate ability to discover and single out quality, relevant content on the web; they have no inherent means to judge the beauty of an artwork, or the degree of humour in a YouTube video, or how well-informed an opinion is expressed in a blog article. They rely on humans for this ability, and so it goes that the content people discover, view, share, link to and comment on the most will win Google’s vote and support, and Google will then boost that content’s exposure further with a good ranking.
Many people make the mistake of writing, optimizing and tailoring their content for search engine robots instead of for the human audience meant to enjoy that content. Sure, it’s important to do your keyword research and include the top keywords in your content, but keep in mind that the …
About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
Add this to your Reading List in 2012: The New Rules of Marketing & PR
25th January
This January, one of the books I’ve been reading is the third edition of “The New Rules of Marketing & PR”, a must-read by David Meerman Scott.
A Review
In his book, he points out some of the biggest marketing mistakes many organizations make… Marketing tactics that may be repelling customers rather than attracting them. Many businesses are still trying to “push” their message onto potential customers, interrupting them with ads, radio and TV spots and other unsolicited, one-way broadcast-style advertising. These traditional methods can still be effective, but businesses need to make sure they are carefully targeting their messages and measuring their results to ensure they aren’t wasting their efforts.
The “new rules” of marketing and PR are based on studies of changing consumer behaviour, showing us that in an online world, your business needs to understand and implement online marketing strategies …
About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
2012: What’s your Game Plan?
6th January
Deep down, we all nurture a desire to truly thrive.
As a business owner, what does that mean for you?
In pursuit of our entrepreneurial dreams, we have poured our money, time and resources into our businesses, not always with the results we would hope for. Traditional methods of advertising are increasingly becoming less efficient and we often feel like we are shouting over the clamor, barely being heard.
2012 is the year to stop shouting and start engaging; stop surviving and start thriving. Changing consumer behavior indicates that inbound marketing efforts such as Search Engine Optimization, Social Media, Blogging and E-mail Marketing make it easier to attract the right customers, measure your results and achieve your business goals.
Start by creating a marketing plan that serves your greater vision as well as the health of your bank account. It’s easier than ever. Inbound …
About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
Ruth Shell Counselling
3rd June
About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
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About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
Rio Azul Latin Boutique
10th January
About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
Mail | More Posts (41)
About Alyssa Burtt
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media. She loves designing for web and usability and helping small business owners find practical strategies for success. An avid iPhone photographer, snowboarder and visual artist, she loves supporting local community and the arts.
