As a small business owner, freelancer, artist or entrepreneur, you can now (more than ever!) reach and influence your audience directly through content, just by updating a simple blog, uploading some photos or shooting some video (even just with a smart phone). The opportunity to connect and spread your message directly to your audience is huge and can help you drive traffic and sales (even on a small business budget), often much more effectively than an expensive newspaper advert or direct mail campaign. Thinking about getting started, but not sure where to begin? Go as in-depth as you like, or keep it simple. Follow these 8 steps for best results:
1) Define your Goals
Is your overall marketing goal to…
• Increase sales? (online vs. physical location?)
• Increase brand awareness?
• Educate prospects on what you do?
• Attract new customers?
2) Define your Audience
…and get …
1. What is Pinterest?
Pinterest is s social photo sharing, or social bookmarking website. Users create pinboards to plan weddings, decorate homes, collect visual inspirations and organize favorite recipes, amongst others. Users can also browse pinboards created by other people.
2. Who is using it?
82% — 97% women aged 25-34, depending on the source you read. Did you know that women are actually the top 85% consumers of EVERYTHING?
3. How many people are using Pinterest?
Pinterest grew from 40,000 users to 3.2 million users in one year from Oct. 2010 to Oct. 2011. This rate of growth is faster than Facebook and Twitter experienced in their formative years. For some major brands, Pinterest is now driving more traffic than Google+, LinkedIn and MySpace COMBINED!
4. How much time are users spending?
American users of Pinterest spend an average of 1 hour and 17 minutes on …
Announcing the launch of ZenHouse Media Website Workshops, where we teach people in a two-day workshop to set up, style and manage their own 4–5 page website. Workshops take place in Vancouver, and are open to all levels, absolutely no previous experience required.
Our upcoming workshops are Saturday, Nov 19th & 26th from 10am – 2pm & Saturday, Dec 3rd & 10th from 10am – 2pm.
Find out more and register today.
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