As a small business owner, freelancer, artist or entrepreneur, you can now (more than ever!) reach and influence your audience directly through content, just by updating a simple blog, uploading some photos or shooting some video (even just with a smart phone). The opportunity to connect and spread your message directly to your audience is huge and can help you drive traffic and sales (even on a small business budget), often much more effectively than an expensive newspaper advert or direct mail campaign. Thinking about getting started, but not sure where to begin? Go as in-depth as you like, or keep it simple. Follow these 8 steps for best results:
1) Define your Goals
Is your overall marketing goal to…
• Increase sales? (online vs. physical location?)
• Increase brand awareness?
• Educate prospects on what you do?
• Attract new customers?
2) Define your Audience
…and get …
Deep down, we all nurture a desire to truly thrive.
As a business owner, what does that mean for you?
In pursuit of our entrepreneurial dreams, we have poured our money, time and resources into our businesses, not always with the results we would hope for. Traditional methods of advertising are increasingly becoming less efficient and we often feel like we are shouting over the clamor, barely being heard.
2012 is the year to stop shouting and start engaging; stop surviving and start thriving. Changing consumer behavior indicates that inbound marketing efforts such as Search Engine Optimization, Social Media, Blogging and E-mail Marketing make it easier to attract the right customers, measure your results and achieve your business goals.
Start by creating a marketing plan that serves your greater vision as well as the health of your bank account. It’s easier than ever. Inbound …